Insights

Sharp talk, loose imagination, things we're thinking, questions we're asking and answering, points of view about ideas and ideas with points of view. 

How Zoom is teaching startups a lesson on growing up...

Jennifer Volmer explains why Zoom will need to keep its brand close and its users...

Annual reports for private companies?

Understanding why creating a meaningful annual report can be beneficial to private companies. 

Rising to the challenge

Understanding why sustainability is so difficult for brands is key to addressing the problem. 

Electric vehicles and the future of the car industry ...

Jim Prior, Global CEO, explains in City A.M. why electric cars will lead to a design transformation,...

Brands aren't made, they're born

Adam Sefton, Digital Strategy Director, writes in The Drum why authenticity and being an outsider to...

Thoughts in Progress #7

Tom Robinson explores the key pillars to building brand resilience during, and after, the pandemic. 

An end to Slacker culture?

Ross Clugston, Executive Creative Director New York, explains in Media Post why Salesforce's decision to...

A beginner's guide to TCFD (Part II)

Our top tips for creating a useful and credible climate disclosure.

Thoughts in Progress #6

In this Thoughts in Progress, Andrea Meltzer, Strategy Director, explains why in order for brands...

Farewell to the Gmail envelope

Jennifer Volmer, Co-Head of Strategy, New York, explains in Media Post why Google ditching the Gmail envelope...

Thoughts in Progress #5

Lessons from three agile, tech-based Asian businesses

Our Asia CEO, Benedict Gordon, finds inspiration in WeLab, Grab and Tencent Music, believing global...

Zoom ahead or Slack back?

Zoom has stolen a march on its rivals during the pandemic. Jim Prior, Global CEO,...

Social Dilemmas of Tech Brands

With the rise of platforms like Facebook, WeChat, Apple and Amazon, UK Chairman Iain Ellwood,...

Console wars

Senior Creative Director, Marta Swannie, gives us the 3 biggest lessons brands can learn from the...

Thoughts in Progress #4

In this Thoughts in Progress, Senior Creative and Innovation Director, Marta Swannie, examines the emerging...

s.172

Understanding the spirit of regulations - principles for developing good s.172 disclosure

Print isn't dead.

Annual reports are no longer just financial documents of record. But what is the best...

Thoughts in Progress #3

For the latest Thoughts in Progress, Superunion Singapore Strategy Director, Tanja Crnogorac, offers thoughts for...

Podcast: Creativity with Refinitiv

Jim Prior talks creativity with Mark Lulsens, Creative Director of Refinitiv. 

Thoughts in Progress #2

In this next series of Thoughts in Progress, Superunion Madrid Head of Strategy, Almudena Clemente,...

The Road Ahead

After the near-global lockdown, Chief Creative Officer, Greg Quinton, looks at the future of mobility...

Thoughts in Progress #1

Chief Strategy and Innovation Officer, John Shaw, offers thoughts for brands to consider during coronavirus. 

Zoom for Thought

Jim Prior, Global CEO, speaks to Professor Patricia Maguire, Director of the University College Dublin...

Focus on the here and now

Jim Prior, Global CEO, writes in Forbes on why it's important for business leaders to...

ESEF on a page...

What is ESEF and what does it really mean for the future of reporting? 

The borderless nature of gaming

Jake Myhre writes in Quartz about how esports can thrive during coronavirus. 

How to reinvent your brand

Vincent Roffers writes in AdWeek on how marketers can adjust their approaches during the pandemic. 

Podcast: Creativity with ESL

Jim Prior talks with Rodrigo Samwell, CMO of ESL.

How to be different

Cecylia Grendowicz writes in The Drum on the dangers of generic content for luxury travel...

The New Rituals of Business

Jim Prior writes in Forbes on why brands should bring creativity to their experience. 

Like versus trust

Jim Prior writes in Forbes on why challenger banks may never succeed. 

The heart of branding

Tom Robinson writes on how corporate brands can create emotional connections.

Podcast: Creativity with Shout

Jim Prior talks creativity with Victoria Hornby, CEO of Shout.

Podcast: Creativity with Made By Sport

Jim Prior talks creativity with Sir Keith Mills, the catalyst behind Made By Sport.

Taking a stand

Society is becoming politically polarised, creating echo chambers in a post truth world.

A giant leap in society

Jim Prior writes in Forbes on why it's time for a giant leap in society.

Politics is about brands not policy

Why the existential crisis in politics is about brands not policy.

Shifting gears

Jim Prior writes in Campaign on how self-driving cars will transform the automotive brands.