Insights

Spotify's mess and a lesson on long-term brand thinking

When does an app become more than an app? When it starts thinking about its...

TikTok's game-changing algorithm

Mick McConnell says TikTok's algorithm offers potential for brands to leverage their qualities and drive innovation.

Brand purpose: A recipe for success

Nora Bradshaw highlights key questions to help brands identify and communicate purpose authentically. 

Thoughts in Progress #9

Sung Min Bae believes brands that invest in physical experience will triumph post-Covid. 

The Sustainability Legacy of Tokyo 2020

Lara Sharrock says the real sustainability opportunity of Tokyo 2020 is the long-term change after...

Microsoft's climb back to the top of the tech industry

Mick McConnell explains why Microsoft is reaping the rewards of a brand strategy 20 years...

Zoom to the future

Adam Sefton, Digital Strategy Director, explains why Zoom's purchase of Five9 is an intriguing glimpse...

Enter player brand

Adam Sefton writes that brans in the metaverse need to be self-aware, authentic and imaginative.

Level up

Samuel Grinfeder comments in The Drum how Nintendo is evolving its brand to embrace new...

Annual reports for private companies

Understanding why creating a meaningful annual report can be beneficial to private companies. 

Amazon's Lesson in Underestimating Employees

Nora Bradshaw explains in AdWeek why employees are crucial marketing channel. 

Rising to the challenge

Understanding why sustainability is so difficult for brands is key to addressing the problem. 

Don't feed the unicorns

As Cameo reaches unicorn status, Ross Clugston explains why Cameo will need a brand story...

Thoughts in Progress #8

Jennifer Volmer writes why Zoom will need to keep its brand close and its users closer...

Electric vehicles and the future of the car industry ...

Jim Prior, Global CEO, explains in City A.M. why electric cars will lead to a design transformation,...

Brands aren't made, they're born

Adam Sefton, Digital Strategy Director, writes in The Drum why authenticity and being an outsider to...

Thoughts in Progress #7

Tom Robinson explores the key pillars to building brand resilience during, and after, the pandemic. 

An end to Slacker culture?

Ross Clugston, Executive Creative Director New York, explains in Media Post why Salesforce's decision to...

A beginner's guide to TCFD (Part II)

Our top tips for creating a useful and credible climate disclosure.

Thoughts in Progress #6

In this Thoughts in Progress, Andrea Meltzer, Strategy Director, explains why in order for brands...

Farewell to the Gmail envelope

Jennifer Volmer, Co-Head of Strategy, New York, explains in Media Post why Google ditching the Gmail envelope...

Thoughts in Progress #5

Lessons from three agile, tech-based Asian businesses

Our Asia CEO, Benedict Gordon, finds inspiration in WeLab, Grab and Tencent Music, believing global...

Zoom ahead or Slack back?

Zoom has stolen a march on its rivals during the pandemic. Jim Prior, Global CEO,...

Social Dilemmas of Tech Brands

With the rise of platforms like Facebook, WeChat, Apple and Amazon, UK Chairman Iain Ellwood,...

Console wars

Senior Creative Director, Marta Swannie, gives us the 3 biggest lessons brands can learn from the...

Thoughts in Progress #4

In this Thoughts in Progress, Senior Creative and Innovation Director, Marta Swannie, examines the emerging...

s.172

Understanding the spirit of regulations - principles for developing good s.172 disclosure

Print isn't dead.

Annual reports are no longer just financial documents of record. But what is the best...

Thoughts in Progress #3

For the latest Thoughts in Progress, Superunion Singapore Strategy Director, Tanja Crnogorac, offers thoughts for...

Podcast: Creativity with Refinitiv

Jim Prior talks creativity with Mark Lulsens, Creative Director of Refinitiv. 

Thoughts in Progress #2

In this next series of Thoughts in Progress, Superunion Madrid Head of Strategy, Almudena Clemente,...

The Road Ahead

After the near-global lockdown, Chief Creative Officer, Greg Quinton, looks at the future of mobility...

Thoughts in Progress #1

Chief Strategy and Innovation Officer, John Shaw, offers thoughts for brands to consider during coronavirus. 

Zoom for Thought

Jim Prior, Global CEO, speaks to Professor Patricia Maguire, Director of the University College Dublin...

Focus on the here and now

Jim Prior, Global CEO, writes in Forbes on why it's important for business leaders to...

ESEF on a page...

What is ESEF and what does it really mean for the future of reporting? 

The borderless nature of gaming

Jake Myhre writes in Quartz about how esports can thrive during coronavirus. 

How to reinvent your brand

Vincent Roffers writes in AdWeek on how marketers can adjust their approaches during the pandemic.